Dynamic DOOH in NYC

Alitalia

A new approach to video billboards, which allows to adapt the message dynamically transforming the traditional outdoor into a great impact and entertaining campaign.

 

Data-Driven Billboards

The Dynamic Video auto-update themselves according pre-programmed variables such as time, date, and location. The campaign continually adapt itself with fresh content according to the variables of a given moment.

 

 

Alitalia, Your gateway to Italy

Partnering with GMG, Alitalia delivered more than 100 different messages over the course of the planned period, guaranteeing maximum impact when inviting viewers to fly Alitalia.

 

 

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