A Star is Born

Mediaset Infinity

Bradley Cooper and Lady Gaga, an extraordinary chemistry for the rebirth of a musical that hits the mark. A beautiful melodrama for the modern age that has won numerous awards.



The Launch

On the occasion of the film premiere on the Infintiy platform, GMG Production has built a cross-media launch campaign, designed to create awareness and spread the film’s content.

Digital, Video, Social and Programmatic TV campaigns, with landing pages and dedicated Microsites, to bring users to discover the great cinema on the Infinity App.