Infinity Pre-roll Campaign

Will & Grace

We have taken up the challenge launched by Mediaset Infinity to create engagement and, at the same time, to enhance an iconic content such as Will & Grace. And we did it massively.


Dynamic videos

To engage users in an original way, we made the most of the entertaining and irreverent content of the sitcom and Google’s advanced solutions for audience segmentation, creating a campaign of more than 2.500 video ads. The campaign is designed for a content-related audience and customized on user searches to deliver a tailored message for each video.




The Infinity Pre-Roll Campaign exploits the potential of VideolizerĀ® to engage users in an original way. The success of the campaign is recognized and celebrated in many case studies, having achieved excellent conversion results and improved Brand Awareness metrics.

ReadĀ Google Case Study