OOH Moncler Genius


For Moncler, geniuses are personalities able to conceive and realize unimaginable ideas.

As one of the protagonists for their ‘Genius is Born Crazy’ marketing campaign, Moncler has chosen the actor, producer, singer and symbol of creativity and dedication, Will Smith.



The Project

GMG Production realized all of the video and audio adaptations for Moncler’s ‘Genius is Born Crazy’ digital campaign. Following the guidelines of the client, we optimized advertising content for mobile and desktop, and for Moncler’s social media accounts and website.  GMG also adapted content for out-door digital displays for Moncler’s OOH campaign in Hong Kong, Singapore, and Australia.