Pre-Fall 2019

Max Mara

For Max Mara’s Pre-Fall 2019 Collection, the fashion brand took inspiration from the iconic alchemy between ballet dancers Nureyev and Fonteyn. Using the magic of dance as a starting point enabled the collection to capture a unique fluidity and dynamism rarely achieved in the world of fashion.



The Project

GMG Production produced the marketing materials for the the digital retargeting campaign for Max Mara’s Pre-Fall 2019 Collection.

Following the Client’s guidelines, we created dynamic advertisements for each product category of the Pre-Fall 2019 Collection and localized the visuals, calls to action, and formats for the markets of Italy, Germany, Great Britain, and France.