Sportmax SS2019

Max Mara

Where adrenaline, strength and freedom take over; Sportmax’s 2019 collection was its first to be inspired by the world of surf.

With the integration of famed photographer Jamie Hawkesworth’s stunning visuals, GMG Production developed and managed the digital campaign to raise online engagement and awareness for the launch of Sportmax’s 2019 collection.



The Materials

From banners and videos to interactive skins, GMG produced all the advertising content for SportMax’s international digital campaign.

All content was adapted for both mobile and desktop with the aim to raise awareness for the new collection as immortalized by photographer Jamie Hawkesworth.